Are You Still Watching? Second Screen Viewing and the Attention Economy
Let’s face it: attention is one of the most valuable resources that companies are honing in on. The world is constantly drowning in entertainment and information at every corner, so it makes sense that people are finding it more and more difficult to concentrate on a single task. As screens take over our lives, there seems to be some sort of hierarchy establishing itself. Cell phones are rising to the top while television is slowly sinking to the bottom. Why is that? Second Screen Viewing “Second Screen Viewing” is the…
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