Artificial Intelligence and Modern-Day Consumers

Spotify, Apple Music, Air Miles, Facebook, PC Optimum, and Instagram. All of these programs and applications are currently monitoring and tracking your consuming behaviour. These multi-million and multi-billion-dollar companies are using Artificial Intelligence to compute and organize this information so that marketers can further adjust and personalize campaigns. Retail businesses are also doing the same. However, their main focus is to use the AI programs for online websites to drive up the number of e-commerce transactions with recommendations and a more personalized shopping experience. Inherently, these AI programs will change…

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